Nielsen, a global measurement and data analytics company, recently revealed that direct-to-consumer healthcare advertising has reached 75% of US cancer survivors on television.
Nielsen, a global measurement and data analytics company, recently revealed that direct-to-consumer (DTC) healthcare advertising has reached 75% of US cancer survivors on television.
“Survivors will look to many sources to increase their knowledge about the disease, become more informed about treatment options and learn about ways to reduce future risk of recurrence,” according to Neilsen. The report also states that the sources individuals value most are linked with how long they have had their diagnoses.
Those who have been diagnosed for 1 to 2 years are more alert to healthcare advertising, according to Nielsen, than average cancer survivors. This group is 28% more likely than the average survivor to report having seen advertising at a pharmacy, 23% more likely to report having seen ads on the internet, and 15% more likely to report having seen ads in direct mail. They are also 35% more likely to value information that they read in newspaper advertising than in other media.
Nielsen also indicates that this group of survivors is more likely than the average cancer survivor to ask their physicians to prescribe a specific drug as a result of having seen healthcare advertising.
Such numbers are of particular interest given the Trump administration’s push to require DTC television advertisements for drugs to contain drug pricing information. The proposal, which is part of the administration’s focus on curbing the increasing price of drugs, has been met with resistance from drug makers; According to Stephen Ubl, president and CEO of the trade group Pharmaceutical Research and Manufacturers of America, disclosing the list price in TV advertisements may discourage patients from seeking needed medical care. Ubl also noted that if a requirement was implemented to disclose such information it would “raise significant legal issues, including First Amendment concerns.”
Biosimilars in America: Overcoming Barriers and Maximizing Impact
July 21st 2024Join us as we explore the complexities of the US biosimilars market, discussing legislative influences, payer and provider adoption factors, and strategies to overcome industry challenges with expert insights from Kyle Noonan, PharmD, MS, value & access strategy manager at Cencora.
The Biosimilar Void: 90% of Biologics Coming Off Patent Will Lack Biosimilars
February 5th 2025Of the 118 biologics losing exclusivity over the next decade, only 10% have biosimilars in development, meaning a vast majority of biologics have no pipeline, which limits savings potential for the health care system.
Exploring the Biosimilar Horizon: Julie Reed's Predictions for 2024
February 18th 2024On this episode of Not So Different, Julie Reed, executive director of the Biosimilars Forum, returns to discuss her predictions for the biosimilar industry for 2024 and beyond as well as the impact that the Forum's 4 new members will have on the organization's mission.